"Our startup was born out of our personal experience with mobile apps and product analytics. Over the years of helping projects with millions of users, we have seen that subscription churn constantly gets bigger and сompanies spend their resources on chaotic user management, using analytical services and self-made CRMs as a substitute for the tool they really need. At EasyTen, together with Kirill Potehin, Adapty’s CTO & Co-founder, we benchmarked subscriptions, evaluated, and predicted LTV for users’ cohorts. We used traditional tools like Excel and Python, but due to the lack of functionality and restricted data formats, we were constantly exposed to limitations, errors, and bugs. It was a real struggle. At Adapty we address these pain points, adopt an iterative approach to enhance the product according to the latest inquiries, and use the accumulated data to provide precise product metrics to mobile app developers.” — says Vitaly Davydov, Adapty’s CEO & Co-founder.
" — comments Elena Mazhuha, Genesis Investments' Investment Manager.